Hinge app Turns out, one dating app is breaking away from the pack — and it’s not Tinder.
Hinge app is having a major moment right now, according to the latest earnings report from Match Group, the company behind both Hinge app and Tinder. On Tuesday, CEO Spencer Rascoff didn’t hold back his excitement.
“Simply put, Hinge app is crushing it,” Rascoff said on the company’s earnings call. “Hinge’s success should put to rest any doubts about whether the online dating category is out of favor among users.”
Hinge App Is Winning Big
Match’s CFO, Steven Bailey, revealed that Hinge app pulled in $168 million in revenue in the second quarter — that’s a 25% jump compared to the same time last year.
The number of people paying for Hinge app also jumped by 18%, hitting 1.7 million users. On top of that, the app is making more money per user — up 6% to nearly $32 each.
The company says it’s using Hinge as a model to help turn around Tinder, which hasn’t been doing as hot lately. Tinder’s revenue dropped 4% to $461 million.
“Hinge’s success gives me pride in Hinge, but also confidence in Tinder,” Rascoff said. “At Hinge, everything ladders up to one north star: getting users on more great dates.”
Why Hinge App Is Working (And Tinder’s Not)
So what’s the secret sauce behind Hinge App success?
Rascoff says the app focuses on something that feels rare in the world of online dating — “intentionality.” That means helping people find real connections, not just endless swiping.
Hinge is also leaning on AI to help users craft smarter, more thoughtful responses that spark better first impressions. It’s all about quality over quantity.
That’s a major shift from what users have come to expect — and often complain about — with dating apps.
In a company memo back in March, Rascoff admitted that users feel like dating apps are too focused on stats and not enough on actual connection.
“Too often, our apps have felt like a numbers game rather than a place to build real connections,” he wrote. “I’ve heard incredible stories of love. But I’ve also heard frustration from users searching for real, meaningful matches and expecting more from the experience.”
Online Dating Faces a Wake-Up Call
Rascoff’s push to rethink Match’s dating apps comes as more people grow tired of online dating altogether.
There’s “swiping fatigue.” Rising date costs. And a growing desire to meet people in real life instead of behind a screen.
Between May 2023 and the end of 2024, over 500,000 users ditched Tinder, according to a UK report from online behaviour tracker Ofcom.
Other dating apps are feeling the heat too. Bumble reported a 7.6% drop in revenue this quarter, bringing in $201.4 million. Its number of paying users also fell 8.7% to 3.8 million.
As for Match Group, they brought in $864 million in Q2 — the same as last year — but saw operating profit fall by 5% to $194 million.
Despite the rocky road, investors seemed hopeful. Match’s stock jumped nearly 7% in after-hours trading Tuesday, although it’s still down 5.5% over the past year.
For now, all eyes are on Hinge. And if Rascoff gets his way, it might just be the model that saves online dating from its midlife crisis.
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